Analytics & CRO·GA4 · ATTRIBUTION · DASHBOARDS

Know what's working.
Fix what isn't.

You can't grow what you can't measure. We implement GA4, build custom attribution models, create live dashboards, and run systematic CRO programs — so every growth decision is data-backed, not gut-based.

360°

Attribution visibility built

Full-funnel view

+28%

Avg conversion rate lift

Post-CRO implementation

14 KPIs

Avg tracked per brand

Custom per business

15 min

Dashboard refresh interval

Live data standard

CAPABILITIES

Six analytics disciplines.
One clear picture.

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GA4 + GTM Implementation

Clean, accurate GA4 setup with Google Tag Manager. Every event, conversion, and user property mapped to your business objectives — not just pageviews.

GA4 ConfigurationGTM SetupEvent TrackingE-commerce Tracking
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Custom Attribution Modeling

Multi-touch attribution that shows which channels actually drive revenue — not just last-click. Built with Northbeam, Triple Whale, or custom SQL models.

Multi-Touch AttributionMER CalculationChannel ROIData-Driven Models
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Real-Time Dashboards

Executive and operational dashboards built in Looker Studio, Power BI, or Metabase. Live data, mobile-accessible, updated every 15 minutes.

Looker StudioPower BILive DataMobile Dashboards
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CRO & A/B Testing

Systematic conversion rate optimisation — landing page testing, checkout flow analysis, heatmap insights, and session recording review with a structured test calendar.

A/B TestingHeatmapsSession RecordingLanding Page CRO
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Server-Side Analytics

First-party data architecture. Server-side tagging via sGTM, Meta CAPI, and Google Ads enhanced conversions so your data survives iOS 14+ and ad blockers.

Server-Side GTMFirst-Party DataiOS 14+ ReadyData Accuracy
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Funnel & Cohort Analysis

Deep-dive into where users drop off, which cohorts retain, and what the highest-LTV customer looks like. Analysis that drives decisions, not just reports.

Funnel AnalysisCohort ReportsLTV ModelingChurn Analysis

DASHBOARDS WE BUILD

Six dashboards every
growth team needs.

Growth Command Centre

Revenue, ROAS, CAC, LTV, MER — all channels in one view. Updated daily.

Paid Media Dashboard

Spend, CPC, CTR, ROAS by campaign, ad set, and creative across Meta + Google.

SEO Performance Tracker

Keyword rankings, organic traffic, impressions, clicks — by URL and topic cluster.

Content Analytics Board

Engagement rate, reach, saves, shares, and follower growth by channel and format.

E-commerce Funnel View

Add-to-cart, checkout, purchase rates, and abandonment reasons by device and source.

Customer Cohort Report

Repeat purchase rate, LTV by acquisition channel, and product affinity mapping.

START WITH DATA

Stop flying blind.
Start growing with data.

We'll audit your current tracking setup, identify what's missing, and show you what a clean analytics architecture looks like — in a free call.