There has been a fundamental change in consumer-business relations since the worldwide pandemic struck in 2020. During lockdowns and limits on mobility, digital adoption grew rapidly. Everything from food and household items to apparel is now available for purchase online. Consumer lending's Buy Now Pay Later India (BNPL) market grew as a consequence, as did online payments.
In online shopping, Buy Now Pay Later India (BNPL) apps focus on short microcredit alternatives that allow customers to make purchases and pay for them over a short period — usually days or weeks. BNPL possibilities are now available across food delivery, travel booking, groceries, and other necessities delivery platforms, starting with e-commerce marketplaces.
The BNPL payment market in India is expected to grow by 22.5% on an annual basis to reach $30.45 billion in 2026, with further growth projected at a CAGR of 15.5% from 2026 to 2031 — reaching approximately $62.61 billion by 2031.
The landscape has also changed significantly since 2022. Several early players have shut down or been acquired, while new bank-anchored and UPI-linked BNPL products have emerged. New entrants are predominantly embedded within UPI apps or e-commerce platforms — reflecting a maturing, regulation-driven market.
Let's look at India's Most Active Buy Now Pay Later (BNPL) Companies in 2026.
Here is the Updated List of Top BNPL Companies in India
UNI Cards is a pioneering Buy Now Pay Later company (BNPL) in India that redefines how consumers interact with credit. Through its flagship Pay 1/3rd Card, users can split every transaction into three equal monthly payments at no extra cost — with physical and virtual card options available for both online and offline use. As an added benefit, users who choose to pay the full amount within a month earn 1% cashback, making it a rewarding and flexible credit experience.
As a trusted BNPL provider, UNI Cards is committed to building a smarter, more accessible credit ecosystem for India's digital-first consumers. Its transparent fee structure — with no hidden charges or annual fees for early users — ensures that credit remains affordable and stress-free. By combining innovation with simplicity, UNI Cards continues to empower millions of Indians to shop confidently and pay on their own terms.
Slice (Now Slice Small Finance Bank)
Slice is a fast-growing financial services company that started as one of India's most popular BNPL platforms and has since evolved into a fully regulated small finance bank. The platform enables users to pay bills, monitor their finances, and earn rewards — all while offering credit to customers with little to no prior credit history. In a landmark move, Slice merged with North East Small Finance Bank in October 2024, rebranding as Slice Small Finance Bank and expanding its offerings to include savings accounts, deposits, and India's first UPI-linked credit card.
As a trusted financial institution, Slice is dedicated to democratising credit access for millions of underserved Indians. Its commitment to transparency, ease of use, and customer-first design has earned it a loyal and growing user base. By combining the agility of fintech with the reliability of a regulated bank, Slice is redefining what modern banking looks like for India's next generation of digital consumers.
Freo Pay is an innovative Buy Now Pay Later company (BNPL) in India that puts the power of instant credit directly in the hands of everyday shoppers. With a credit limit starting at Rs. 6,000, users can scan any QR code at a store and make purchases instantly — enjoying the flexibility of paying their balance interest-free within 30 days. Available across more than 1,200 cities in India, Freo Pay serves as a trusted companion for daily shopping needs, from groceries and utilities to lifestyle purchases.
As a trusted BNPL provider, Freo is dedicated to making credit simple, transparent, and accessible for all. Having absorbed MoneyTap — the pioneer of India's app-based personal credit line — into its ecosystem, Freo now offers a broader range of financial products under one roof. By combining seamless digital experiences with responsible lending, Freo Pay continues to empower Indian consumers with the financial flexibility they need to live life on their own terms.
Flexmoney is a leading Buy Now Pay Later infrastructure company (BNPL) in India that powers seamless credit experiences for lenders and merchants across the country. Operating as a full online credit network, Flexmoney enables financial institutions and retail partners to offer instant, paperless EMI and pay-later options directly at checkout — without the complexity of traditional lending processes. Its platform connects lenders with online merchants, making credit accessible to consumers at the exact moment they need it.
As a trusted BNPL enabler, Flexmoney is committed to building a more connected and efficient credit ecosystem in India. Its technology-first approach ensures that merchants can offer frictionless payment options to their customers, while lenders benefit from expanded digital reach. By powering the infrastructure behind some of India's most popular checkout experiences, Flexmoney is quietly revolutionising how BNPL credit flows through the digital economy.
LazyPay is one of India's most popular Buy Now Pay Later companies (BNPL), offering a fast and convenient way for consumers to shop online and pay later with a single touch. Backed by PayU, the platform is available across more than 60,000 merchants — from food delivery and fashion to groceries and travel — giving users a flexible credit limit with interest-free repayment windows and no-cost EMI options for larger purchases. LazyPay has shown strong user growth, particularly in Tier-2 and Tier-3 cities, reflecting its growing appeal among India's next wave of digital shoppers.
As a trusted BNPL provider, LazyPay is dedicated to making everyday credit effortless and accessible for millions of Indian consumers. Its one-tap checkout experience eliminates the friction of OTPs and lengthy payment processes, enabling users to focus on what they love — shopping. By continuously expanding its merchant network and deepening its reach across the country, LazyPay is making flexible, responsible credit available to every corner of India.
ePay Later is a specialised Buy Now Pay Later company (BNPL) in India, designed specifically to meet the credit needs of self-employed individuals and business owners. The platform offers a substantial credit line that allows users to make purchases for up to 14 days without incurring any interest — making it one of the most business-friendly BNPL solutions available in the country. Users also earn reward points on every transaction, turning everyday business purchases into additional value.
As a trusted BNPL provider for India's entrepreneur and SME community, ePay Later is committed to simplifying access to short-term working capital for those who need it most. Its partnerships with some of India's most prominent wholesalers give users access to a wide range of goods and services through a single, reliable credit platform. By tailoring its offerings to the unique financial rhythms of self-employed professionals, ePay Later continues to play a vital role in powering India's small business ecosystem.
Amazon Pay Later is a seamless Buy Now Pay Later solution (BNPL) in India that integrates directly with the Amazon shopping experience, making credit effortless for millions of online shoppers. Launched in 2020, the service allows users to access instant credit for purchases on Amazon India, with an interest-free repayment window and flexible monthly instalment options — making it a versatile choice for both everyday essentials and high-value purchases.
As a trusted BNPL provider, Amazon Pay Later is dedicated to making credit accessible, convenient, and secure for Indian consumers. Powered by Axio — an Amazon-owned digital lending platform — it combines robust credit underwriting with the ease of Amazon's ecosystem to deliver a reliable and seamless shopping experience. With a strong payment success rate across millions of transactions, Amazon Pay Later continues to set the benchmark for embedded BNPL in Indian e-commerce.
Axio is a fast-growing Buy Now Pay Later company (BNPL) in India that simplifies financial access for millions of users. Offering a range of innovative credit solutions, Axio enables customers to shop, pay bills, and manage expenses with ease and flexibility. With its user-friendly platform, it allows seamless access to credit for both online and offline purchases, empowering users to enjoy a stress-free shopping experience across leading brands and merchants.
As a trusted BNPL provider, Axio is dedicated to making financial services more inclusive and convenient. Its commitment to transparency and customer satisfaction ensures a secure and reliable experience. By leveraging cutting-edge technology, Axio is revolutionizing the BNPL landscape in India, catering to diverse financial needs while promoting responsible spending.
Instant PayLater by ICICI Bank is a trusted Buy Now Pay Later service (BNPL) in India that brings the reliability of one of the country's leading banks directly to everyday digital transactions. The service allows users to shop online, pay bills, reload prepaid accounts, and even scan and pay at physical stores — all within a single, easy-to-use platform. With a generous payback period at zero interest, it offers one of the most stress-free and flexible repayment experiences available among BNPL products in India.
As a trusted BNPL provider backed by ICICI Bank, this service is committed to delivering a secure, compliant, and customer-first credit experience. Its automatic repayment feature — which deducts dues directly from the user's ICICI savings account — ensures timely settlements without manual effort, giving users complete peace of mind. By embedding credit within a trusted banking relationship, ICICI Instant PayLater empowers existing customers to access flexible spending power with unmatched reliability.
KreditBee is a fast-growing Buy Now Pay Later company (BNPL) in India that offers quick and flexible financial solutions to salaried professionals and self-employed individuals alike. From instant personal loans and BNPL credit to consumer durable financing, KreditBee provides a comprehensive credit ecosystem accessible entirely through a smartphone. With minimal documentation required, it has become a go-to platform for millions of first-time and new-to-credit borrowers seeking fast, hassle-free financial support.
As a trusted BNPL and digital lending provider, KreditBee is committed to making credit accessible, fast, and fair for India's emerging middle class. Its RBI-registered NBFC infrastructure, combined with partnerships across multiple financial institutions, ensures a secure and well-regulated borrowing experience for every user. By leveraging cutting-edge technology and data-driven underwriting, KreditBee continues to expand financial inclusion — reaching underserved borrowers across the country and empowering them with the credit they need to grow.
IDFC First Bank is a prominent Buy Now Pay Later company (BNPL) in India that offers a dedicated PayLater service, enabling customers to manage their finances effectively through quick, interest-free purchases and flexible repayment options. The platform allows users to shop, pay bills, and handle everyday transactions with ease, while a dedicated customer care portal ensures swift resolution of queries around account management, repayments, and transactions.
As a trusted BNPL provider backed by a full-service bank, IDFC First Bank is committed to enhancing the digital payment experience with responsible and transparent credit solutions. Its bank-anchored model ensures strong regulatory compliance and customer protection at every step. By combining the trust of traditional banking with the convenience of modern fintech, IDFC First Bank's PayLater service continues to be a reliable choice for consumers seeking a secure and straightforward pay-later experience.
OlaMoney, a leading Buy Now Pay Later company (BNPL) in India, provides innovative financial solutions tailored to the evolving needs of its customers. With its OlaMoney Postpaid product, users can make hassle-free transactions across 300+ partner apps and brands nationwide — from retail and food to travel and wellness — all backed by the convenience of a single monthly bill and one-click checkout.
Operated by Ola Financial Services Private Limited, OlaMoney is committed to delivering world-class financial products and services. Backed by a robust support system, it ensures customer-centric solutions, making it a trusted BNPL provider in India. Users can explore various offers, manage their finances effortlessly, and enjoy tailored financial experiences with OlaMoney's diverse product portfolio.
Fibe, formerly known as EarlySalary, is a pioneering Buy Now Pay Later company (BNPL) in India that offers quick and flexible financial solutions. It provides instant personal loans, salary advances, and BNPL services to help customers manage their expenses effortlessly. Whether it's shopping, paying bills, or funding larger purchases, Fibe enables users to split their payments into easy instalments, ensuring convenience and financial flexibility.
Committed to empowering India's financial ecosystem, Fibe combines technology with innovation to deliver seamless credit access. Its secure platform and user-friendly interface make it a trusted choice for short-term financial needs, particularly among young professionals and salaried employees. By redefining traditional lending with modern BNPL solutions, Fibe continues to enhance the digital finance experience for its growing customer base across India.
Bajaj Pay Later, offered by Bajaj Finance Limited — the lending arm of Bajaj Finserv — is one of India's most widely trusted Buy Now Pay Later solutions (BNPL). Through the Bajaj Finserv Insta EMI Card, customers can make purchases at over 1.5 lakh partner stores across India — both online and offline — and convert them into no-cost EMIs without the need for a traditional credit card. The platform covers a wide range of categories including electronics, home appliances, furniture, healthcare, and travel, making credit available wherever consumers need it most.
As one of India's largest and most respected NBFCs, Bajaj Finance is dedicated to making credit accessible, affordable, and convenient for every Indian household. Its expansive merchant network, combined with a simple and transparent EMI structure, ensures that customers can enjoy big-ticket purchases without financial stress. By combining deep retail penetration with innovative digital credit solutions, Bajaj Pay Later continues to be a cornerstone of India's consumer finance landscape.
HDFC Bank PayLater is a trusted Buy Now Pay Later service (BNPL) in India, exclusively available to HDFC Bank customers as a pre-approved digital credit line. The service enables users to make instant purchases across leading e-commerce platforms and settle utility bills with ease — without the need for a physical credit card. Credit limits are personalised based on the customer's banking relationship with HDFC, and all repayments are settled automatically through the linked savings account for a fully seamless experience.
As a trusted BNPL offering backed by one of India's largest private sector banks, HDFC Bank PayLater is committed to delivering a secure, reliable, and low-friction credit experience for its customers. Its integration within the existing HDFC banking ecosystem means users enjoy the same level of trust and compliance they already expect from their bank — with the added convenience of modern pay-later flexibility. For existing HDFC customers, it remains one of the safest and most straightforward ways to access short-term digital credit.
SnapMint is a fast-growing Buy Now Pay Later company (BNPL) in India that is redefining how millions of consumers access credit for everyday purchases. Founded in 2017 and headquartered in Mumbai, the platform specialises in cardless and paperless EMI solutions — enabling customers to buy mobiles, electronics, home appliances, furniture, and fashion items through simple monthly instalment plans, without requiring a credit card. Its innovative EMI-on-UPI model makes credit accessible even in a country where fewer than 5% of the population holds a traditional credit card.
As a trusted BNPL provider, SnapMint is dedicated to making credit empowering, inclusive, and easy to use for India's emerging middle class. Its proprietary platform, Nimbus, enables partner brands to offer customised credit options directly at checkout — driving higher conversions while expanding financial access for consumers. By combining responsible lending with cutting-edge technology, SnapMint is building a sustainable BNPL business that prioritises long-term financial empowerment for its growing user base across India.
Paytm Postpaid is a convenient Buy Now Pay Later service (BNPL) in India that leverages the country's most widely used digital payments platform to deliver instant credit at scale. Relaunched in September 2025, the service offers users an interest-free credit limit of up to INR 60,000 for up to 30 days — activated directly through the Paytm app with a simple QR scan and UPI PIN confirmation. Available across millions of online and offline merchants, Paytm Postpaid brings BNPL convenience to every corner of India's digital economy.
As a trusted BNPL provider, Paytm Postpaid is committed to making short-term credit simple, transparent, and universally accessible. Its deep integration with the Paytm ecosystem — one of India's largest digital payments networks — means that users can enjoy pay-later benefits wherever Paytm is accepted, with no additional setup required. By combining the reach of Paytm with the strength of a regulated bank partnership, Paytm Postpaid is well-positioned to bring responsible, flexible credit to millions of new users across the country.
Flipkart Pay Later is a next-generation Buy Now Pay Later solution (BNPL) in India, launched in 2026 in partnership with PayU Finance. Integrated directly into the Flipkart checkout experience — across Flipkart, Myntra, and Flipkart Minutes — the service offers three flexible repayment options: up to 30 days interest-free for everyday purchases, a "Pay in 3" facility that splits payments into three equal parts, and EMI tenures of 3 to 12 months for high-value products like smartphones, electronics, appliances, and furniture.
As a trusted BNPL provider backed by one of India's largest e-commerce platforms, Flipkart Pay Later is dedicated to making online shopping more accessible and affordable for every Indian consumer. With Flipkart having secured its own NBFC licence in 2025, the platform brings a level of regulatory credibility and financial depth that sets it apart from typical pay-later offerings. By embedding credit seamlessly within the shopping journey, Flipkart Pay Later is helping millions of users shop smarter, spend responsibly, and pay with greater flexibility.
Kissht is an inclusive Buy Now Pay Later company (BNPL) in India, designed to serve customers who find traditional banking and credit card criteria challenging to meet. Through its Digital EMI card, Kissht transforms credit approval into immediate purchasing power — available across thousands of physical stores and online merchants. Customers can access personal loans with instant approval, making it easy to finance purchases across electronics, fashion, and everyday essentials without the barriers of conventional lending.
As a trusted BNPL provider, Kissht is committed to building a more inclusive credit ecosystem for India's underserved consumers. Its simple and transparent platform ensures that first-time borrowers and those outside the formal banking system can access credit with confidence and dignity. By combining technology-led underwriting with a wide merchant network, Kissht continues to expand financial access across both urban and semi-urban India — empowering more people to shop, grow, and thrive.
ShopSe is a fast-growing embedded Buy Now Pay Later company (BNPL) in India that enables customers to access instant credit at the point of sale — both online and offline — without a physical card. The platform facilitates real-time credit eligibility checks and provides swift approvals, offering millions of pre-approved "cardless" EMI credit lines in partnership with trusted banks and NBFCs. With a large and rapidly growing customer base, ShopSe makes credit available whenever and wherever consumers choose to shop.
As a trusted BNPL provider, ShopSe is dedicated to making financial access simple, instant, and inclusive for every Indian consumer. Its cardless EMI model is particularly impactful in offline and semi-urban retail environments, where traditional credit infrastructure is often limited. By partnering with established financial institutions and building a scalable, technology-first platform, ShopSe is helping reshape India's consumer credit landscape — one transaction at a time.
Things to Consider Before Opting for Buy Now Pay Later Apps in India
There is no interest in EMIs for the first few months, but a small fee will be imposed for failure to make timely payments. Defaulting on these EMI payments might damage a borrower's credit score.
A stronger credit score is required for a higher credit limit. However, companies often grant credit limits to those with less-than-ideal credit histories. Your credit limit is gradually increased as you use it more.
Even if you've previously defaulted on a loan and/or credit card payments, Buy Now Pay Later apps in India may help you get back on track by allowing you to pay your EMIs on time — which can boost your credit rating.
However, if you fail to make your monthly instalments, you will be charged an interest rate that is often higher than that of a personal loan. Most firms do not charge an annual fee, and only a handful require a cost to join.
The market has also evolved significantly: RBI's tightening of regulations has shut down several early BNPL players and is pushing the industry toward bank-anchored and UPI-integrated credit models. When choosing a BNPL app, prefer platforms backed by regulated banks or NBFCs for long-term reliability.
Should You Offer a Buy Now Pay Later Option on Your D2C Store?
BNPL apps give users the ability to buy without the hassle of entering OTPs or dealing with friction at checkout. Especially after RBI's tokenisation rules, smoother credit-based checkout has become increasingly valuable for D2C brands.
BNPL apps allow users to use their microcredit facility to buy or transact online. Essentially, they deliver a one-click checkout experience — which improves checkout conversion rates for any D2C brand.
You should consider the following reasons to offer BNPL on your business:
Easy checkout option — reduces drop-offs at payment stage
Additional discounts offered by BNPL apps — drives promotional tie-ups
Alternate payment option — widens your buyer pool beyond credit card holders
Cross branding and cross promotion — BNPL platforms often feature partner brands to their user base
With the market expected to reach $62.61 billion by 2031, embedding BNPL at checkout is no longer optional for D2C brands looking to compete — it is a growth lever.
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