21 Top Content Ideas For Your E-Commerce Store

"Content is the King" you might have heard this again and again. Well, it is the fact. If you want to have good store then you need great content which outranks your competitors and peers. But how you get consistent good ecommerce content ideas which can help you to create such content. This article is all about finding those content ideas for ecommerce which you can easily implement to drive conversions for your E-commerce Store.

Content marketing can increase your conversion rate by almost six times! The average conversion rate with content marketing is 2.9%, compared to only 0.5% for sites not using it.

Why does content marketing improve conversions?

Content allows you to connect with your customers. Customers crave connections. They want to feel engaged. If you do a good job connecting, it will increase engagement and brand loyalty, which will boost conversions and increase sales.

Here are 21 ways to help you do just that!

1. Start by picking one form of content

Don't waste time, money, and energy trying to tackle all forms of content across all platforms. The quickest way to get started is to start with one thing. One type of content. One platform. Which one is best will depend on your product, service, niche market, and customer type. However, if you're at a loss, start with email content. 74% of the most successful B2C marketers are using email as their primary way of distributing content.

It is important to start. You can start with single image, carousel images, videos, blog posts, whitepapers, slides, guides etc. Choose which you can develop quickly and then resize and redistribute content to other platforms.

2. Offer information 'pamphlets' such as size charts and FAQ sheets

Size charts aren't only useful for clothes and shoes. They can be useful for all kinds of products such as tools, furniture, and large or bulky equipment. Look at your product offering. Do you have anything that might cause a customer to ask one of the following questions?

• Will it fit in my car? Will I have space for that in my…?
• Will I be able to comfortably fit in it or on it at my height or weight?
• Is it going to be too large for me to carry by myself?

FAQ sheets are a great way to have a handy resource for commonly asked questions. Do customers often call or comment about the same questions? Create a resource for them to find the answers themselves.

If you're offering a product, think about questions such as the following:

• Do you deliver to my location?
• How much will shipping cost?
• How long does shipping take?
• What is your return policy?
• What if it breaks?

Providing a service? Consider these:

• Can I get a refund if I'm unhappy with the service?
• Is there a free trial period?
• Do you have a loyalty program or a discount if I sign up for a longer period?
• What is included in your service package?
• What's the difference between your basic and premium packages?

3. Create product or service videos to show your offerings

People are visually oriented. So it shouldn't surprise you that the next suggestion is to use video. There are lots of ways to use video marketing for your e-commerce site. You can do short ad campaigns, in-depth webinars, online courses, or anything in between. Statistics tell that good product videos can boost the cart sizes by 174%, and increase the likelihood of a purchase by 85%.

There are lot of tools like Canva, Animoto, Youtube builder etc which you use for making & editing product videos.

Make a viral ad campaign. First, target a length that matches your medium. Then make sure your ad campaign has a hook. If you want it to go viral, it needs to be catchy and stand out from the rest.

Offer an online course. Webinars and online courses are a great way to engage your audience and grow your e-commerce sales. An interactive webinar is a great way to build engagement. You can use it to interact with real people and still record it to offer later.

4. Build product or service guides for your customers

Choosing how to share your best rated content for e-commerce is one decision. The other is deciding what to share. A quick and easy way to start is to build guides for your customers. Provide resources on how to use, assemble, or fix your products. Offer in-depth details about what services you offer. Creating content for your customers that can provide information and answer questions is a great way to build trust.

Make sure you use these guides as a place to educate customers. Don't use guides as a place to sell! Guides should be used to show your audience that you care about educating them and helping them make the best decisions. And make sure you always include visuals. Consumers want to see how things work and what they look like.

5. Share customer stories

Social proof builds the trust about the brand and its offerings. Share the customer success stories on your social media platforms to build the trust about your brand.

You're showing potential customers that their peers love your product. You're also getting your customers to do the top content creation for ecommerce for you. It's real, authentic, and cheap to produce. You can share customer success stories about using your products or services.

Do you already have some great product reviews? Reach out to those customers and ask them to provide more information. Try to find original or inspirational stories, and then request permission to share what you've learned.

6. Build a glossary of terms, jargon, and acronyms specific to your industry or niche

Every industry always seems to have its own special language. There will always be beginners in every field, trying to learn and grow. Customers at the very beginning of your sales funnel (in the awareness stage), might just be learning about not just your company, but your entire industry.

Imagine you are a customer looking to buy your very first snowboard. You check out one e-commerce site, and there's a lot of talk about how well a board can butter, whether or not it has a stomp pad and if it's a twin tip. It all sounds fancy, but you have no idea what it is or if you need it on a snowboard. Then you check out a competitor's site. Every time they use a snowboard-specific term, it's linked to a glossary they also have on their site.

7. Create Ultimate guides

As the name suggests, ultimate guides are monster articles that contain everything you need to know about a certain topic. They're different from an expanded listicle since they don't necessarily follow a "list" format. These guides are quite labor-intensive; they can reach an average of 3.5-5k words at a given time and can take about two weeks to make.

Still, they're worth the effort because you end up ranking for many keywords aside from creating really valuable content. It gives you a lot of internal linking opportunities, too.

8. Share user tips, tricks, and hacks

Product hacks present interesting ways to use an item. Inventive customers can come up with crazy new ideas for ways to use any item, even something as simple as a binder clip. Giving your readers ideas for novel, original or interesting ways to use your product will help increase engagement. Even people who have no intention of using the hacks may be enticed to buy your product just based on the hype created.

It can be an amusing experiment to find out about the many uses of a product. You can combine this with a customer contest to get the best of both worlds. Host a contest asking customers to share their most innovative product hacks.

9. Provide case studies that demonstrate how your product or service helps people

This is probably one of the most common questions people ask before buying something. To make it easier to convince potential customers, you can include case studies on your e-commerce website. Make sure your case studies highlight how your products or services helped meet your customers' needs. When other people with the same needs read these studies, there's a greater chance that they will also want to buy from you.

10. Provide research studies or white papers as resources for customers who want to know more

Unlike case studies, research studies and white papers provide information about wider topics. For example, a case study might cover how your specific product has helped customers. A research study shows how that type of product helps customers.

Research studies are not company-specific. However, offering them can still help customers choose you over the competition. It builds trust. They will be more likely to see you as an expert in the field. Plus, customers will like not having to switch from one website to another to get the information they need.

11. Create evergreen content

Start by creating content based on keywords your target customers generally look for – such as "best bluetooth speakers" or "makeup tutorials."

Do keyword research using Google's Keyword Planner and Google Trends to identify topics that your target market constantly wants to learn about. Avoid presenting viewers with big blocks of pure text. Enrich your content with visualizations, such as infographics, visually appealing product images, and in-use photographs to generate more interest and keep readers scrolling to the end.

Make sure your content is unique and comprehensive. Be as extensive and in-depth as necessary when providing product or industry knowledge. Make it your professional goal to have the best evergreen content about that topic to genuinely become an authority in your space.

12. Instill a Sense of Urgency

Have you ever made an impulse buy? I'd be willing to bet that this decision was fueled by a sense of urgency.

When you instill urgency into your marketing messaging, your audience feels the pressure and is more likely to give in and make the purchase now. This is why running short-term discounts and deals while being fully transparent on when they end is going to help drive more retail sales.

13. Build detailed checklists for your customers

If you're offering a service, such as wedding planning, checklists are easy. Create a checklist of everything they need to plan for, all the items they need to order, or all the suppliers they need to contract.

Do you sell camping and outdoor equipment? Create checklists of what to pack for a hike or a camping trip.

Selling kitchen equipment? Provide cooking or shopping checklists.

Auto equipment provider? Make a list of what car owners should be checking for on a regular basis, or what they should have in their car's emergency kit.

14. Gather and share curated content

People love roundup posts. Just like with resource centers, you're providing all the information they want in one convenient location. Think about ways you can curate content to pull together ideas and add value to your customers. Perhaps you could curate a list of top people in your industry. Or you can build a list of the key statistics that you find on the web related to your niche.

A popular form of content curation is sharing stories or emotional content tied to your industry, your mission, or a cause you support. Content in 2021 will be heavily-focused on storytelling. Try to choose one category of stories you can collect and share through your content, such as motivational stories.

15. Create promotions and advertisements

The quickest way to kill your content marketing is to do nothing after you create it. Creating content is only part of content marketing. The other half is promoting your content. Content promotion is just as important as content creation. There are three main channels you can use for advertising:

Social media – You can set up paid ads on social media sites such as Facebook. Today life of many people revolves around social media, and that's why e-merchants launch social media accounts to get closer to their potential customers even out of the store.

Search engines – Google Adwords and Bing both offer PPC (pay per click) ads. Businesses have recognized the importance of being savvy about online ads. Google arms merchants with an extensive set of tools to promote their products.

Native ads – Pay sites to link to your content inside of their content (it usually doesn't look like a typical ad). Exploit the enormous potential of content marketing to propel your brand into fame by giving site visitors free access to valuable content.

16. Offer valuable personal data

Sharing personal data can help build trust with your customers and make them feel closer to you. For example, share the story of how you built your company, or what you've overcome to make it successful. Provide sneak peeks into your life or your business processes. A picture of how you build your product can make customers more interested.

Personal stories provide something unique for you to offer. Personal branding can have a huge impact on your sales.

17. Create Topic Maps

Now, there are some instances where you feel like you already have great topics in mind, but just can't put a finger to what they actually are. Maybe you've run some prospective topics on a keyword research tool but they're not giving very satisfactory results.

A topic map is a brainstorming method we use to generate a web of interconnected ideas. To create a topic map:

• Write down one broad topic and create branches of subtopics around it.
• Then you create more subtopics under the subtopics until you get a network of ideas.
• After you've organized your ideas, run these topics on a research tool and find the right keywords for your content.

18. Pay others to create content for you

There are a couple of different ways to do this. You can connect with influencers and get them to promote your e-commerce site through content they produce within their channels. Or you can pay writers to produce best content for e-commerce for you on your site or within your channels.

Influencers are people who already have social standing with your target audience. They have followers that you want as customers. Once you have your lists, start reaching out to people and making connections. Make sure you have a good idea of how you'd like to partner with each person you reach out to. You need to offer them something in exchange for promoting your product.

Writers are the other option. One of the biggest mistakes with hiring a writer is choosing the cheapest you can find. You have three options to find a good writer: post an ad on a job board, use a content provider such as UpWork, or contract a digital marketing agency to take care of your content marketing.

19. Try Podcast Advertising

What is your audience listening to? The podcast trend has continued to grow at a steady rate year after year. In fact, 67 million Americans listen to podcasts monthly, which is a 14 percent year-over-year increase.

The great thing about podcasts is that there are so many in niche industries, so based on what you're selling, and more importantly who you're selling to, you can select the right podcast to pursue. Once you have discovered your audience's choice of podcasts, invest in running some advertisements to sponsor the commercial breaks.

20. Seek out guest bloggers to create content for you

Worried you don't have the time or skillset to create your own content right away? You can seek out others to do it for you!

One way is to offer opportunities for guests to blog on your site. If you open up to guest bloggers, chances are you will have to reject 90% of the ones who pitch to you. This will still leave you with 10% that are good posts by quality writers.

One way to find guest bloggers is to create a guest post page on your site. It will start showing up in search engines as writers seek new opportunities to guest post. The other option is to proactively reach out to people you know are strong writers who may be open to guest posting.

21. Understand Your Seasonal Peaks and Plan Accordingly

Retail marketers are hopefully already aware of their business's seasonal peaks. Whether it's summer sales, or holiday peaks, retailers need to plan their campaigns FAR in advance of these seasonal peaks.

This includes things like adjusting ad spend, working with design for new creative, and executing seasonally relevant campaigns that will boost sales during these peak times. Planning is absolutely key for these peak times because competition is typically steeper.

Conclusion

There you have it. 21 ways to get started with creating content right away. The first thing is just to start. Pick a medium you're comfortable with. Then select a content type you feel is a great match for your business, skill set, ability, and audience. If you're not comfortable beginning your content marketing on your own, you can seek out guest bloggers, influencers or paid writers to help you out. Alternatively, you can try Digital Triangle's Managed Services.

Banking on a solid top content for e-commerce marketing strategy is one of the cheapest and most sustainable ways to grow your business. You might not get results overnight, but when done right, great content can bring in leads — and customers — over a long period of time. It's one of the best ways to future-proof your business.

You can reach out to Digital Triangle team for free consultation.